Monday, July 12, 2010

The "Stars" of LILL

Hello! Here at LILL we know our best advertising is our customers! We can’t thank all of you enough for being the amazing “brand ambassadors” that you are. We love knowing that you are getting complimented on your bags by strangers on the street – and that you are telling people about and showing off the one-of-a-kind designs that you created! Thank you!

In conjunction with this great word-of-mouth marketing, we are also busy with traditional marketing avenues including PR. We recently started working with a PR firm that also reps the amazing Joe’s jeans & Bando headbands among others (we’re big fans!). We’ve been sending out press samples for magazines such as Real Simple, People, Health, Brides, etc. (psst...trend report: Animal prints seem to be a BIG request for the Fall – expect to see a lot of this in the glossies come September!).

In addition, Jen and I will be attending an event in a few weeks that has us really excited: It’s producer Jennifer Klein’s annual “Day of Indulgence” party for the top ladies of Hollywood, including actresses, writers, directors & studio execs as well as editors from magazines including InStyle. We’re including a makeup bag in the gift bags as well as hosting a custom-design table where the guests can design their own LILL bags. We’re fully expecting to be a little star struck, and think it will be fun to see the likes of Debra Messing, Amy Adams, Julia Roberts & Jessica Biel in person. Report to come after the event!

While this event will be fun, we know our true “stars” are YOU – our amazing customers and friends! Thank you again for being such loyal LILL fans!

-Robin Newberry

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