Monday, February 8, 2010

Our New LINKS Collection!

This month we launched the first pieces in our new LINKS Collection. What is LINKS, you may ask? Well, its a new twist on designing with our products. From LILL's beginnings, we have focused on designing our handbags by choosing from one of our set silhouettes and selecting fabrics for various parts of the bag. Ten years in, we are ready to offer something new - a way to build your own silhouette by choosing components that "link" together to create unique looks - thus our new "LINKS Collection." Our first few pieces include a large tote body (LILLI), a medium rectangular pouch (ISABEL), a small wallet sized pouch (NANCY), and 2 strap choices (2 short straps, or one long adjustable strap). With these 5 pieces you can do so many things. And, what's great about it is that the individual pieces all work together. So, you can start with one bag and as you add more pieces, you'll be adding to your design possibilities. The more pieces you have the more looks you can create! And, there are more on the horizon... we are currently working on the next body piece that will be introduced later this spring. Its a look you'll love now and for seasons to come!

I attached a few of my favorite looks here, but check out our website to see more and peak at a video! The LINKS collection is currently available in stores and at parties through our LILL On Location program - be the first to start your "collection" by hosting a party or visiting one of our stores!

LILLI with short straps worn full....LILLI with short straps worn cinched...LILLI with an ISABEL or NANCY as accent...LILLI with long adjustable strap....ISABEL with long adjustable strap....ISABEL with NANCY and long adjustable strap.... just to name a few combinations....

We can't wait to see what you all create!

-Jen Velarde

Winner # 3

Our week 3 winner of the Design a Bag Kit is Sara Armstrong! Sara hosted a party with our Indianapolis rep, Amy after learning about 1154 LILL from her sister-n-law. At the party she picked out an adorable Drea reversible handbag (pictured to left) and a fun spring Carolina wallet. Next she'll get to try her hand at designing a Maddie Jane with the Design a Bag Kit that is on its way to her. Can't wait to see what she picks out! Here are the answers to the questions we asked her about 1154 LILL:
How did you hear about 1154 LILL?
"My fabulous Sister-In-Law and all of her friends have 1154 Lill bags. We try to get together one night each month for a "Ladies Night". What better way to have fun with the girls than to design purses!"

What is the best part about hosting a party with 1154 LILL?
"Being able to have everyone together at my house and sharing ideas with each other."

What is your favorite bag style and why?
"My favorite style is the Drea because its two bags in one!"

What would you like to see 1154 LILL do in the future?
"Keep offering more designs!"
Enjoy your new bags Sara!
-Jen Velarde