Our Turn to Be the Customer!

For forever at LILL HQ we've had a monthly potluck lunch tradition where those with birthdays in the month choose a food theme and everyone contributes something to a potluck meal. It is something everyone looks forward to each month. In fact we like potlucks so much it was a major factor in the design of the office lunchroom layout - including the massive 6' x 20' island. We just had to make sure we had enough room for everyone's treats each month...

About a month ago we added to this tradition by including a handbag design party for staff as part of the potluck. Now, each month during the potluck we draw names of a few styles staff can choose from to design. Then everyone pairs up to take turns being the stylist and the customer to help each other design and place an order. My hope in adding this was that the staff who primarily works at headquarters vs. in the field directly with customers would get a sense of what it was like to be at a party or to work as a Store Stylist or as a LILL on Location Rep. My goal is to use the staff bag parties to help us make better decisions about fabrics, styles, selling processes etc to improve our overall customer experience - and the big bonus - each staff member would be treated to a new LILL product each month.

What I didn't fully count on was how much fun it would be to change hats and just be the customer for a change. I'd forgotten how much fun it is to mix and match fabrics for myself - I'd become accustomed to the instant gratification of the ready-made and hadn't actually designed one for myself in a while, and especially not a party setting. By the time I was done selecting the combination for my Hadley bag, I was giddy with excitement and couldn't wait to see how my bag and those of other staff I helped design would turn out. I could see the same excitement on the faces of the rest of the staff. The wait was over last Friday when we got everyone back together to ohh and ahh over the finished products. I must say we created some really beautiful bags that fit each person to a tee. It was the quintessential LILL experience. It gave everyone who participated a renewed appreciation for the LILL products and experience as the customer sees it. I definitely think it accomplished the goal and more. Check out the photo of some of our staff with the bags they designed...

We had our second potluck bag party yesterday - this month's bag choices were special occasion bags. Erinn was the big winner as almost everyone designed that style. In a few weeks we'll present everyone's finished products. There were so many fun combinations, I can't wait to see them completed! I just love being the customer!

Happy Designing!
Jen Velarde

For the month of January we are drawing the name of one lucky party hostess a week to win one of our new Design A Bag Kits. Our winner from week two is Leslie Smith! She hosted a party with Courtney, our Richmond, VA rep. Leslie ordered a Susan diaper bag in December after seeing her friend's bag. She loved her new diaper bag so much she hosted her own party where she designed a Hadley. Her design is pictured to the left - so cute! We asked Leslie to tell us a little about her experiences with LILL. Here are the answers to the questions we asked her:

How did you first hear about 1154 LILL?

"My friend attended and later hosted a party. I loved her diaper bag so much that I had to order one for myself!"

What is the best part about hosting a party with 1154 LILL?
"The best part about hosting the party is giving people the opportunity to experience 1154 Lill. The fabrics are amazing and you really don't get the full effect without seeing them in person. The opportunity to design an original bag is something I think everyone should experience!"

What is your favorite LILL style?
"My favorite bag, thus far, is the Susan -- It is the best diaper bag, ever!"

What would you like to see 1154 LILL do in the future?
"I love 1154 Lill -- There is no need to change!"

Thank you, Leslie, for hosting a party and sharing your love of LILL with your friends! We look forward to seeing what you design next!

Happy Designing!

Jen Velarde

My Little Fashionista

So as the weather turned colder here in Chicago, I was inspired to create a new bag for fall. I have been hooked on the Hadley bag - which is named after my daughter - for a while now. When picking my fabrics, I chose a black strap with a brown accent stripe so I could wear it with either my go to brown boots and cap or my favorite black coat. I chose Cosmo Tweed for the body - a blend of berry tones and black/brown flecks for a pop of color that also works well with my fall staples. It's such a great carry-all, for both my things and the variety of things I'm "holding" for the kids. (My favorite kid item in my bag today is the comic section of the newspaper. My 5 year old was fascinated when he saw this at my parents house and wanted to save it to hang up in his room.... a sign of the times that he rarely sees a printed version of the newspaper at our house).

I got my bag on Friday and as I started to load it up for my first carry, my daughter Hadley, in her two year old speak said "ohh mommy, soo pretty!" She has taken to commenting on my bags and shoes almost daily - a little fashionista in training. I'm often taken off guard by this as most of her activities involve cars and balls, following after her brother. So I am rather pleased to hear her commenting on fashion and in fact, styling herself. It must be an inately female trait as she is very opinionated about which accessories should be worn with what outfits. I've attached a picture of her in a self-styled outfit. I'm still trying to explain to her that jeans under dresses is a trend that was only popular before she was born and that 2 dresses are not better than one.... her response - an eye roll and an "Oh, mommy..." And thus the next generation of mother /daughter fashion debate begins....

Jen Velarde