Monday, July 12, 2010

The "Stars" of LILL

Hello! Here at LILL we know our best advertising is our customers! We can’t thank all of you enough for being the amazing “brand ambassadors” that you are. We love knowing that you are getting complimented on your bags by strangers on the street – and that you are telling people about and showing off the one-of-a-kind designs that you created! Thank you!


In conjunction with this great word-of-mouth marketing, we are also busy with traditional marketing avenues including PR. We recently started working with a PR firm that also reps the amazing Joe’s jeans & Bando headbands among others (we’re big fans!). We’ve been sending out press samples for magazines such as Real Simple, People, Health, Brides, etc. (psst...trend report: Animal prints seem to be a BIG request for the Fall – expect to see a lot of this in the glossies come September!).


In addition, Jen and I will be attending an event in a few weeks that has us really excited: It’s producer Jennifer Klein’s annual “Day of Indulgence” party for the top ladies of Hollywood, including actresses, writers, directors & studio execs as well as editors from magazines including InStyle. We’re including a makeup bag in the gift bags as well as hosting a custom-design table where the guests can design their own LILL bags. We’re fully expecting to be a little star struck, and think it will be fun to see the likes of Debra Messing, Amy Adams, Julia Roberts & Jessica Biel in person. Report to come after the event!

While this event will be fun, we know our true “stars” are YOU – our amazing customers and friends! Thank you again for being such loyal LILL fans!

-Robin Newberry

Friday, July 9, 2010

Intern Update - College Campaign


Hey Ladies!! Just an update on the college campaign we’ve been working on. We have decided to launch the Campus Chic line initially on two campuses: Northwestern and University of Wisconsin-Madison, so look out for us there! The first Campus Chic bag is going to be called ELLIE (look for a sneak peak soon)!! Other than that, we are currently working on a Campus Chic web page and a Facebook Fan Page.

Aside from working on the college campaign, we’ve, also, been spotting some cute college fashions.

DeVonna is a HUGE fan of the tribal, Native American look, especially the jewelery!







Alison absolutely loves denim shirts! Denim shirts with boots, denim shirts with fun skirts, denim, denim, denim! Plus, denim goes with every LILL fabric!

Sibei went to the beach this past weekend and was inspired by a group of women confidently embracing chic, edgy, and daring one piece swimsuits such as this. In a generation where two-piece swimwear is the social “norm,” why not express your unique self by revisiting a former trend!

Thursday, July 8, 2010

Chicago Store Update!

What better way to celebrate summer than with a new bag?? Lucky for you we have some great deals going on the month of July at the Chicago store. I am really excited about our current in-store promotion – buy one bag and get a second for 25% off! Personally I love to keep my bags organized with the Nancy and Samantha accessories. This promo lets you add on that extra matching accessory… and you get a great deal on it!

Reminder to all Chicago LILL fans - the weekend of July 17th & 18th is the annual Armitage, Halstead, and Webster Sidewalk Sale! Get great deals off ready made bags at LILL and all of your other favorite Lincoln Park boutiques. Discounts up to 75% off!

Hope to see you at the Chicago store soon!

Rachel
Chicago Store Manager

Wednesday, July 7, 2010

ONLINE DEAL - Pick of the Week


Check out our amazing online deal this week. Get our stylish ANDI bag for ONLY $110 - over a 20% savings (Enter Promo Code: ANDI at checkout). Each week this July we will feature a different bag at an amazing discount!

Friday, July 2, 2010

Life as a LILL Intern


Hey LILL Community!
My name is Becca Heitz and I am pumped to be the new Social Media & Ecommerce intern here at 1154 LILL Studio!

To tell you a “LILL” about me… I grew up in Naperville, IL and I came to the city for college- to break out of the whole suburban lifestyle. I will be a junior at DePaul University this fall and I’m majoring in Public Relations and Advertising. I am a member of DePaul’s PRSSA chapter (Public Relations Student Society of America) and it has opened many doors for me including networking, various agency visits and workshops on professional careers in PR and Advertising.

Aside from my professional direction in life, I love singing and acting and I’ve been doing both since I was very LILL =) A great thing about living in Chicago is easy access to BROADWAY Chicago. In my opinion, LIVE theatre beats that new 3-D approach to entertainment. If you’re in town GO to the THEATRE! You won’t regret it!!

I am so excited to have this internship for the summer! On my first day, I felt very welcomed at LILL. I was introduced to the whole LILL staff including all the people working hard on the production side of things in the cutting and sewing departments (I don’t know how they do it!) The whole process amazes me - and they do everything right here in this building! I was also treated to lunch on my first day (very grateful for that and it beat the PB & J sandwich I brought). I got to meet the other interns and sat in on a meeting where they pitched a new bag idea and it was very cool to see their professional approach and helpful insight into how to appeal to college students. They are all so sweet and I can’t wait to see what fun ideas they are brewing up!